Harnessing the Data Flywheel: Driving Product-Led Growth in Media

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About this talk

Media and entertainment have seen tremendous change over the course of the last few years (and months), but one of the most striking changes to the way media companies operate is their increasing reliance on product teams to lead their growth efforts. Join AMC's VP of Product, Jon Keilson, Bleacher Report's Sr. Director of Product Management, Ross Schwaber, and mParticle's SVP of Technical Solutions, Paul Mander, for this panel as they discuss how their companies and their industry has embraced product-led growth and harnessed their data to create a growth flywheel.

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