Engaging Savers When and Where it Matters

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About this talk

Consumer habits are constantly shifting, with more ways to reach them than ever before. In the wake of COVID-19, this has only become more apparent. In order for brands to "meet consumers where they are," they must understand the contextual user journey and prioritize building features that align with these new habits.

Tune in as Jodi Mesa, Director of Product Management at Ibotta, dives into how Ibotta builds products to capitalize on this shift.

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